In today’s social media dominance, brand reputation (online and offline) is crucial to the future and advancement of any company. Your brand represents you to the outside world, identifying you to your current and potential clients and customers. This means that their perception of your brand can greatly influence whether potential clients and customers decide to work with you or trust your product. It also influences returning clients and customers by consolidating your brand – essentially, what it is you do – in their memories, so that they turn to you when in need of the solutions or products you offer.